rosie's as media: February 2014

Tuesday, 25 February 2014

NME magazine: Horror Monsters

Article in NME magazine on classic monsters of film.

Our tumblr is http://indistinctiveproduction.tumblr.com/ this is for our target audience. As our target audience is of the ages varying from 15-24 years old, these are the main users for such sites of Tumblr, Facebook and Twitter. We decided to make a tumblr to inform our target audience of SATANS SWINDLE, and keep them updated on news of the film/release dates/actors/directors and so on.

Our Twitter page is, https://twitter.com/indistinctive14

Audience Theory

Uses and Gratifications Model:

the theory of uses and gratifications is centered around the audience.
in the 1970s two media theorists: Blumer and Katz, categorised how and why people use media texts.Their theory led to the use and gratifications model in which there are 5 main reasons for why people use media texts...

to gain information
to be entertained
to identify with characters/situations
to socially interact with others
to escape from their troubles of everyday life

Hypodermic Needle Effect Theory:
The "hypodermic needle theory" implied mass media had a direct, immediate and powerful effect on its audiences.
Several factors contributed to this "strong effects" theory of communication, including:

the fast rise and popularization of radio and television
the emergence of the persuasion industries, such as advertising and propaganda
the Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children, and
Hitler's monopolization of the mass media during WWII to unify the German public behind the Nazi party

Films that have influenced our Opening Sequence INSIDIOUS

In our opening sequence, we have a bedroom scene in which the demon visits Adalyn. We were inspired by the film INSIDIOUS in which satan (demon) visits the young child in his bedroom, the scary thought of something watching/being in the same room as you at night time all alone in the dark is a prime fear that all viewers are scared of. The true horror of a evil demon such as the one in our opening sequence will frighten the audience.

The scene in which Adalyn is being interviewed by the Dr (Benson) over her demonic possession, in which he thinks she is of a mental state not over a demon. As this photo shows, the demon will be behind Dr. Benson, as this will frighten the character, Adalyn- it will also frighten the audience. The sudden shock horror of what is becoming of the situation is sure to frighten and creep out the audience.

Sound Effects

*SUSPENSE*:
Throughout the opening sequence we have sounds that frighten the audience, as the demon jumps out into the screen. Also the sound effects of suspense just before the main moment, keep the audience watching also creating a sound bridge before each shot, tying them all in.

*SCARY*:

When the demon is suddenly behind the Dr, Adalyn is shown in her reaction shot of how frightened she is. The sound effect reflects the true horror of the situation Adalyn has been placed in. She cannot cope with the sudden shock horrors of the demon being around her.

*CREEPY*:

The sound effects when the demon is shown in the shot, is to highlight the horror in which the girl, Adalyn is feeling. It creates tension throughout the opening sequence on what will happen next.

*SCARY VOICES*

The voice in which the audience first hear in the opening sequence whilst the montage is ongoing is off the priest during the exorcism of Adalyn. This connects the audience to what genre the film is instantly and what is invovled. The creepy voice of the priest adds tensions to the montage shots. Also the sounds of voices, is what is of Adalyn's mind- the confusion in which she is involved is highlighted within the sounds of the opening sequence.